Market Research

Markets can evolve rapidly. Companies need to constantly reevaluate their markets in order to understand the customer's want need or belief. While looking for new alternative customers and where new opportunities, it is important to understand the risks involved and trying to reduce them. i-maritime helps companies build successful marketing strategies by conducting analyses related to a company's market size, market segments, customer's needs and customer behavior.

For example you could carry out market research early on and not wait until you are almost ready to enter the market. If early market research reveals that your business idea has real potential, you can use this information in planning the build-up of your business. Our approach relies upon quantitative analysis whenever and wherever possible, however while evaluating complicated market behaviour we do use various management principles like Game theory.

Examples of Market research
  • CFS Market information
  • Feasibility studies
  • Market segmentation
  • Estimating market size Dredging in India
  • Competitor analysis
  • Risk analysis